Welcome to Crofy.blog
Hi, I'm Gabriel Mike — the marketer behind Crofy.blog. I've spent more than thirteen years in digital marketing, most of it on the less glamorous side of the craft: measurement, analytics and conversion. Crofy is where I share the practical, tested playbooks I use in client work, written for the small and mid-sized stores that can't afford to guess.
Gabriel Mike
Marketing strategist · Measurement & conversion optimization
I work with one of the few agencies that genuinely covers the full marketing stack in-house — strategy, media, creative and analytics under one roof — where I also sit on the board. That vantage point, across hundreds of campaigns and countless client conversations, taught me where growth actually comes from: not louder advertising, but removing the friction and the blind spots between a business and its customers.
Over the years I've helped more than 300 businesses across very different industries turn their data into decisions. I also train marketers and run hands-on workshops, because the fastest way to lift a company's results is usually to level up the people running its marketing.
- in digital marketing
- 13+ yrsin digital marketing
- businesses helped
- 300+businesses helped
- Premier Partner agency
- GooglePremier Partner agency
- member & trainer
- Boardmember & trainer
What I focus on
Measurement & analytics
Clean GA4 setups and funnel reporting that turn raw data into clear answers — so you optimize the broken thing, not the loudest thing.
Conversion rate optimization
Turning the traffic you already have into revenue: product pages, checkout, onsite messaging and disciplined A/B testing.
Full-funnel strategy
Joining the dots from acquisition to retention, so every channel and message pulls in the same direction.
Training & enablement
Workshops and coaching that leave your team able to plan, run and measure campaigns on their own.
Data first, hype never
I'd rather show you a smaller, provable win than a flashy tactic that can't be measured. Everything starts with a question — what are we trying to move, and how will we know it worked? — and ends with a number that answers it.
I write Crofy in the same spirit: practical, honest, and grounded in what actually happens on real stores. If a tactic only works in a case study, it doesn't make the cut.
Get in Touch
Have a question about conversion optimization, measurement, or the free playbook? I'm happy to help.